Why work with Hiser? Optimise Your User's Experience
Experienced, specialised and practical
- User interface design and evaluation is what we do (we've completed more than 1500 projects since 1991) and do it well to achieve a better user experience
- We don't cut code (although we do like to work closely with technical teams to understand both opportunities and constraints)
- Our interface focus lets us stand outside the fray and concentrate purely on getting to a happy marriage between an optimal user experience and meeting your business needs.
Better outcomes
Your project will have better outcomes, because we collaborate with your users to produce effective interfaces.
Most firms who just talk about user-centred design simply test at the end, after all the design work has been done. We involve users during the design phase, showing them the design as it evolves and getting their input as we go.
It's an incredibly powerful technique to make your site or application do the best for your organisation.
Note that this is user-centred design, not user-led design. Your business needs are just as important as users' needs, and having users involved means sifting, weighing, and interpreting what they say to generate a workable outcome, not simply designing whatever they ask for.
Benefits – the return on your investment
Our work delivers measurable business benefits in a range of ways:
Business & service improvements
- Increased revenue, by making it easier for your customers to find what they want,
making applications easier to use, etc - Higher service quality, by making information easier to find and easier to understand
- Higher customer satisfaction – fewer complaints, improved loyalty and trust, from making your site intuitive
- Reduced errors by users, less ‘lost business’.
Cost savings
- Reduce costs to build the site by designing screens that meet user requirements before programming begins
- Lower customer support costs (eg. helping people to find the right page).
More efficient technical development
- Technical team has far less rework to meet user requirements, because major design changes are done before they begin building
- Easier to meet delivery deadlines through less rework during development phase
- Increased use of products and services.
Brand reinforcement
- Brand reinforcement through an ‘easy-to-use’ site that creates a good user experience
- Visual design that supports your brand.
A smoother project
Your project will be smoother because we work collaboratively with you as a partner. We help you and your team envision your goals in a practical way. Often our work acts as a catalyst to uncover system problems and business barriers, as well as opportunities within your project and your organisation.
We involve your web, communication, marketing, sales, technical and customer service teams, plus any relevant business areas and executives. That means there are no nasty surprises at the end and you get to bring stakeholders along with you on the project journey, helping ensure buy-in of the results.
