Competitive Analysis

Our evaluation can help you understand how your site or application stacks up against your competition, and be aware of its strengths and weaknesses.

Improve your site's competitive advantage

• You’ll understand how to make design changes to your site or application to match or beat your competitors
• A user evaluation often picks up issues that aren’t obvious when viewed out of the real-world context.

What we do

We can do several levels of evaluation.

Expert review assessment

We take your site or application (and, if you wish, those you nominate as competition) then conduct an expert review. We use a set of guidelines called usability heuristics to evaluate how usable the site is.

In addition we evaluate how useful the site is likely to be, based on our experience and your knowledge of your customers. We then provide you with a detailed report of our findings and recommendations.

User evaluation

We use a representative sample of users to run through real tasks using the real site or application and those of your competitors. We observe what they do and ask questions to find out how they work, and what is going right and wrong with the current design.

For a user evaluation, the results are based on our experience plus an analysis of your real users performing realistic tasks.

What you get

We provide you with a detailed report of our findings and recommendations. These can be high-level recommendations (eg. "change the labels to suit the customers' language") or detailed recommendations (eg. "change the button that's now labelled 'Submit' to read 'Update'").