Information architecture (menu structure)
In this step we develop a draft menu structure or ‘information architecture’ for your site or application.
What we do
Using the results of our content assessment and user and business goals, we develop a detailed menu structure. This draft focuses mainly on your existing content, while fitting it into your users’ mental framework and tasks.
Benefits
- Your new menu structure is focused on users' needs, your business goals and the full depth and breadth of your existing and planned content
- This means your new menu structure will fit your needs more closely, and make the site or application much easier to navigate
- It also makes the new menu structure easier to use for content producers – they will find it easier to place content correctly
- The menu structure will last longer, since it reflects your real content situation as well as the various goals for the site or application.
