Design concepts
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An example of a hand-drawn paper mock-up early in the design phase
In this stage, we design the first drafts of your site or application.
What we do
Usually we design two or three different concepts. We produce a home page or main screen for each concept, plus one or two second-level pages or screens.
We create the designs on paper, either drawing them by hand or using a rough, ‘hand-drawn’ look in a software application. At this stage the concepts will show the key features of the design, without time being wasted on minor details.
In design sessions, users typically respond to a ‘rough’ sketch with their feedback more easily, since it looks unfinished. Working on paper allows us to quickly produce many iterations of the design at low cost (as opposed to coding a prototype).
To create the designs, we use the business goals, user goals, usability goals and content assessment developed during the analysis phase.
