Visual guidelines
The visual design guide gives you a reference you can use through the life of the site or application, showing all the elements of the visual design: the layout on the page, colours, fonts, sizes, etc.
A reference for future consistency
- Your graphic design team has a reference to the site or application
- Any visual designers working on the site in future can gain an understanding of the rationale and features of the design.
What we do
We specify the visual design of the site or application, showing the various page elements and their positioning, colours, fonts, sizes, and other properties. Where special logos and other graphics are employed, the use of these is also specified.
The visual design guide complements your general branding guidelines, if you have them, or can incorporate all the guidelines for your online branding.
We can also detail the emphasis required so that different elements stand out in a way to support the interface design. This means the visual design helps users to move effectively around the site or application, and it ensures that users don't overlook important links or content.
