Great Southern Railway
Great Southern Railways
Great Southern Railway (GSR) provides holidays built around the great train journeys of Australia – The Ghan, The Indian Pacific and The Overland.
Their old Trainways web site consisted of three brochure sub-sites, targetted at:
- the general public and media personnel,
- industry representatives in Australia who sell journeys and associated services
- industry representatives overseas.
As part of a site upgrade, GSR asked us to refresh the information and interaction design.
Our work focussed on:
- promoting sales via the web site
- increasing customer and agent self-sufficiency – by helping them to gather the information they need easily and quickly.
What we did
- Review of the current site
- Stakeholder research
- Concept development
- Interface design
- Design evaluation with customers
- Design documentation
Results
Customer reviews indicated that the new site design supports them in planning and booking a holiday. It also helps them to develop their post-holiday relationship with the company and plan their next holiday.
The web development firm who built the site also reported that their work (including site visual design) has been significantly facilitated by our design documentation – including specification of individual pages' content and design templates.
View the site
Paper designs for the new site:
